No "Naked" Links

Please note that you are required to use the Link (editing) tool in Blogger to imbed URLs and email addresses in your articles. Do not use a "naked" URL or email address . . . for example, professor@gust.edu.kw is a "naked" email address. The address must be imbedded behind text so it looks like this: Dr. John Hayes. If you don't know how to do this, find out! There are tutorials to help you. The same tool exists in Word.

Write A Persuasive Email To Recruit Students For GUST

Even though email may seem antiquated to you, it's still popularly used in business and e-commerce. Today's assignment emphasises writing persuasive email messages. Click here for the details. 

All Grades Up To Date . . . Check SIS

I have posted grades for all recent assignments . . . please check SIS for your grades and if there are any questions please let me know before the end of the day on Tuesday (Wednesday and Thursday are holidays).

Best wishes! 

Here's an Example of A-Level Work By a GUST Student

To help you better understand the quality of work that I expect from marketing students, here is an example of A work produced by a GUST student.

Note that the student writes in complete sentences.
He uses punctuation properly.
He writes in paragraph format (although bullet format is also acceptable in certain assignments).
He checked spelling (even though there are some English errors).
He answered all the questions.
He gave more than the minimal effort -- he produced more work than I expected.

If you seek an A in Internet Marketing, please know that I expect this quality of work. 

First Four Assignments Graded

Please note that SIS includes grades for all students who turned in assignments 1-4, concluding with the Facebook assignment. I have yet to grade the Youtube and Irby assignments. Please check SIS for your grades. If you believe a grade is wrong, you need to contact me no later than Monday 12 October. After that date, the first 4 grades are final grades. Best wishes! 

Dairy Queen Presentation: Monday 12 October in N1-012

As part of our Internet Marketing guest speaker series, please welcome Dr. Etienne Clement, who will tell us about Dairy Queen's emergence in the Kuwait market. Actually, it's a re-emergence because the franchise existed here some years ago and is now making a return.

Dr. Clement will speak to the Marketing 410 class on Monday 12 October at 12:30 p.m. in N1-012. The presentation is open to other students interested in marketing.

Dr. Etienne will share information about DQ's online marketing plan, including information about strategies and demographics. He has been working with DQ in Kuwait for about a year, but comes to Kuwait from the USA. He holds a Ph.D. in Global Leadership and has more than 25 years' experience in operational leadership, human capital management, resource utilization and organizational development. 

Today's Assignment: Using Youtube.com

Yet another channel for social networking . . . the most visual of all . . . is Youtube.com. As a marketing professional, you'll need to be familiar with Youtube to communicate your messages (either for yourself or a business that you represent). 

Your Assignment

1.  Open a new Word document and name it as follows: YourFirstName_Your4DigitGUSTID_YT.doc.

2.  Before you visit Youtube.com, visit sites about Youtube.com to learn more about this channel. In your own words (do not plagiarize) tell me about Youtube.com in 25-50 words (provide an explanation of what Youtube provides to consumers, how and why it's important). Also explain why you think Youtube.com is important to marketers and business owners. (If you don't think it's important, it's okay to say so, but you must explain why). You can provide the requested information in 2-3 paragraphs using complete sentences. 

3.  Next, tell me how and why marketers would utilize Youtube.com. Give me three examples that demonstrate how/why marketers would use Youtube.com. For each example, write 25 to 50 words. 

4.  Go to Youtube.com and search for videos by Seth Godin. You may want to look at his social networking or marketing videos in particular. Watch two Seth Godin videos of your choice (select two that last no longer than 3 minutes each). Copy the titles of the videos, and their respective URLs, into the Word document. After you watch each video, tell me one lesson that you learned from each video. You will include two lessons total (one lesson from each video). Each lesson requires 25 to 50 words of explanation.

5.  Next, search for a topic of your choice. What's your passion? Fashion? Cooking? Cars? Marketing? Find a video that appeals to your personal passion -- regardless of what it is -- and view it. Be sure the video is no more than 5 minutes long. Copy the title of the video and the URL and include them in the Word document (so that I can find the video). Watch the video. Then "review" the video -- what did you think of it, good or bad (explain why), and explain how you would use the video as a marketer. Again, 25 to 50 words for this explanation. 

6.  Email your completed Word document to me . . . I will give you the deadline when we are in class. 

7.  You must do your own work. Do not collaborate with other class members. Do not plagiarize. If two students write about the same videos and the content of the homework is similar, I will count both as F. Do your own work!