Several online sources provide marketers (including bloggers and journalists) with press releases, photos and videos that can be downloaded (for free) and used in a variety of ways online.
As a marketer (online and off-line) it's important to become familiar with these sources, including Business Wire, PR Newswire and Ezinearticles.com. Keep in mind there are other online sources, but these are three of the most popular.
For example, if you were planning to write an article about auto racing, you could find a variety of press releases on any given day that address the topic. You could then utilize the information from the releases to conduct further research, or you could even publish the releases (giving credit to the author/s, of course, and to the source). If you planned to produce a TV program about fashion . . . or write a magazine report about the future of Kuwait . . . you could find valuable information about those topics (and endless other topics) through these sources.
Your Assignment
Here's your assignment: I urge you to read the directions/requirements carefully (more than once) and follow them exactly.
1. Visit Ezinearticles.com and either Business Wire or PR Newswire. (Visit two sites).
2. Select a topic that you would like to know more about. Pretend that you were going to write a blog related to the topic. Select a topic that interests you. Let's just assume you selected "college volleyball."
3. Now search the two sites for articles, photos, and videos that relate to "college volleyball."
4. Select 3 articles from two different sites (a total of 3 articles). You can select 1 from Ezinearticles.com, for example, and 2 from the second site you visited.
5. Create a Word document. Title it as follows: YourFirstName_Your4DigitGUSTID_Sources.doc.
6. Copy into the Word document the headlines of the articles you selected. Include the URLs for the articles so that I can link to them.
6. Find 1 video that's related to your topic; include the URL for the video in the Word doc. You can find videos on many online sources -- select one of your choice (you recently did an assignment where you used a major online video site).
7. Find 2-3 photos or other images that you would use if you were writing about your topic, again, let's say "college volleyball." Include thumbnails (or a small size) of the images in the document that you'll submit to me. That's 2-3 images total. Use any online source of your choice to find photos.
8. Email the Word document to me no later than 12:00 p.m. (noon in Kuwait) Friday 30 October.
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